“Superdrug limited edition has performed so well – massively overachieving against all targets, as well as against the limited edition last year.”

Brief: Design limited edition packaging for Gen Z, based on current trends. 

Outcome: Created and Illustrated two trend based special edition artworks from concept to final layouts that landed across 800+ Superdrug stores. 

My Input: Used trend research to create repeat patterns for the hand cream SKU, from concept to final artwork.

Brief: Design limited edition packaging for Gen Z, based on current trends. 

Outcome: Created an animal print repeat pattern reflecting the current trend. 

My Input: Used trend research to design the animal print pattern for the hand cream SKU, from concept to final artwork. The design was also part of a wider Superdrug campaign, gaining 1,076 likes on Instagram.

Brief: Refresh the Neutrogena® HydroBoost brochure using the new branding. 

Outcome: Created a textured brochure with a gloss finish to highlight the sensation of hydrated skin. 

My Input: Updated and refreshed the branding to align with the new look and feel.

Brief: Create a roundel for Neutrogena Norwegian Formula® to promote a 48-hour initiative. 

Outcome: Designed a compact roundel that effectively communicates the initiative, with an interior that unfolds to share more detailed information. 

My Input: Created the roundel from concept to final artwork, adhering to Neutrogena®’s brand guidelines.