Experiential

Brief: Mitchum® at Truck Festival, create branded activation zones for festival-goers.

Outcome: Designed three engaging zones: Zone 1: “Adding Foam” with giant shower heads and interactive camera captures. Zone 2: “Bubble Beats” neon tubes, bubble blasters, and music-driven experiences. Zone 3: “Ice Power” with posing platforms and icy blasts for slow-mo shots.

My Input: Artwork stage to ensure all