Influencer Campaign

Brief: Launch a social influencer campaign for Superdrug showcasing Burt’s Bees® products and their ingredients. 

Outcome: A competition was launched where influencers could win an exclusivebox of Burt’s Bees® natural balms. The winning influencer shared the products on social media, resulting in 126K impressions. 

My Input: Managed the packaging from artwork stage, ensuring it met specifications an